A few of the projects I've designed and built end-to-end across performance marketing, machine-learning and full-stack product.
Rebuilt an industrial distributor's funnel to maximize quote opportunities through ads, attribution, CRM and sales tool. Turned quoting into a demand channel.
A Recency-Frequency-Monetary model that grouped customers by behavior and value to recover declining sales, prioritize high-value customers, and convert inactive accounts.
Took an idea from concept to a shipped, real-time competitive word search game in eight weeks on the Apple App Store and Andoid Play Store. Vibe coded with AI tools.
